While the economy is tanking and Americans are seeing their savings vanish right before their very eyes, one form of investment continues to produce ridiculously high returns on a consistent basis. I am talking of course, about Domain Names.
A Domain Name is another term for a web address. Domain names can be registered for about $10 per year and can yield returns of literally hundreds of thousands and sometimes even millions of dollars.
Here are just a few examples of some of the recent sales of domain names from Feb. 16, 2009 – Mar. 1, 2009:
- RodeoDrive.com – $60,000
- Bruxelles.com – $35,625
- Sportissimo.com – $20,000
- CounselingDegree.com – $11,000
- BBPlanet.net – $10,000
- health1st.com – $3,000
- EpicFail.com – $7,250
- fashion.fm – $1,260
I reiterate that this is just a small sampling. To see a more comprehensive list of notable domain sales from the listed time period, visit DN Journal’s Weekly Sales Charts.
The reason that domain names will remain a good investment even in these tough economic times is multi-fold. First, the trade of domain names is not bound to any single currency. You can register a domain name in U.S. dollars, and then turn it around and sell it in Euros or Yen or whatever currency you desire. Additionally, by investing in domain names you are not betting on the relative success or failure of a given company, group of companies or even an industry. An investment in domain names is an investment into business in general, and an investment into e-business in particular.
The internet isn’t going away anytime soon, and highly brandable, easily recognizable domain names (particularly those commercial in nature) will only continue to increase in value. At some point the economy will recover. Regardless of how long it takes before that happens, your investment into domain names will remain as safe and secure as they day you registered them.
Another option is to target your investment strategy around what are known as premium domain names. These are names that typically are 1-2 words, contain keyword words and/or phrases in the domain, are easily recognizable and possess strong branding potential. Premium domain names typically will cost substantially more than a standard domain registration, but if the name is legitimately a premium domain, it should not only generate revenue but also be easy to sell should the need to do so arise.
If you decide to invest in domain names, either as a means of securing an investment that is not tied to any one currency or simply to diversify your investment portfolio, the best place to do it is at GoDotYourself.com. Go Dot Yourself offers single and multi-year registrations of domain names in virtually every available extension at some of the industry’s most competitive prices. In addition, GoDotYourself offers affordable web hosting packages and an array of various website and e-commerce software, tools and services. Customers receive the benefit of 24/7 technical and billing support 365 days a year at no additional charge.